IHG Army Hotels

Social Strategy, Art Direction, Copywriting

The ask: Create one month of social content with a fresh approach to the current series.

Our approach: Harnessing personal connections and incentives.

Throughout this refresh, our strategy focused on social posts that informed, incentivized, and engaged military families. Each social series is backed by a distinct design system that reinforces its message.

TEAMMATES: Nina Jao, Sarah Dickerson, Julia Green