Liquid Death x Fight Club

Art Direction, Strategy

DEATH BATTLE fueled by Liquid Death x Fight Club

To celebrate the 25th anniversary of Fight Club, we created a collab with Liquid Death for a campaign centered on authenticity—a value embraced by both Fight Club and Gen Z. This rallying cry to “be yourself” culminates in DEATH BATTLE—an epic battle of the bands at Lollapalooza.

Team: Pankhuri Joshi & Cheyenne Baglin