Costa Coffee

Social Campaign

Silver ADDY Award Winner — Campaign (2025)

Who wouldn’t love a big red coffee cup on tour?

Our mission: build a social campaign to boost Costa Coffee’s U.S. brand recognition ahead of its nationwide expansion. With just six U.S. locations—five in Atlanta—we introduced Costa’s UK roots by personifying the brand and taking it on tour.

First stop: Atlanta. #CostaChapTakesATL captures the city’s sights and vibes, blending touristy spots with IYKYK moments. Below are some example posts of Costa Chap’s adventures.

As Costa expands, the campaign easily evolves with #CostaChapTakes(insertcity).

Team: Shravya Raghupathy & Ari Spitaleri