Alfred Wynn

Visual Identity, Art Direction, Graphic Design

For Alfred Wynn, I crafted a brand identity that’s as sharp as it is playful. The logo strikes the perfect balance between professionalism and energy, reflecting a consultancy that’s both refined and approachable.

The colors and typography give off a vibe of trust and sophistication, with a pop of energy.

In phase 2 of this project, I designed the brand strategy playbook module. The module was written to reflect how sports and business are the same so I designed elements that mirrored that connection.