GIRL Beer Co.

Art Direction, Brand + Visual Identity, Graphic Design, Strategy

I designed a beer brand for clubbers — a space where no popular beer truly fit in. Inspired by Boiler Room sets, I aimed to capture the raw energy of the scene. The typeface/logo was designed to mimic audio levels, taking up bold space on the front of the can. The name "Girl" came simply because it sounded cool and looked dope on a can.

Each can and box reflects a club mood, brought to life.