Bentley Night of Hekate

Strategy, Art Direction, Video Production, Copywriting

We set out to position Bentley to redefine what luxury means in live music. Our focus was on Gen Zers, who we called “young trailblazers.” Since this group thrives on breaking the mold, we designed an experience that highlighted Bentley’s own history of rebelliousness. 

We called the event Hekate, after the Greek goddess of timelessness, and built an air of mystery around it. Invitations, in the form of a coaches jacket, are intentionally unclear to spark curiosity. 

When guests arrive, they would find themselves at a couture fashion show seamlessly intertwined with a Kendrick Lamar performance—two art forms coming together to tell Bentley’s story in a way that felt bold and unexpected.

TEAMMATES: Bhavana Vachaspathi & Zoe Zhuang